By Erik Elgersma, Director of Strategic Analysis at FrieslandCampina. He speaks and lectures frequently on the topics of strategic analysis and data management. He is based in the Netherlands.
THE STRATEGIC ANALYSIS CYCLE HANDBOOK
How advanced data collection and analysis underpins winning strategies In the current data-driven world, companies can no longer rely on intuition-based management alone for their strategies. This is an authoritative and practical guide to collecting, analyzing and managing data. The book begins with data collection: getting data is no big deal; getting the right data to win in the market is. It moves on to data analysis: turning data into actionable intelligence is what drives and sustains competitive advantage. And, finally, managing data: how to efficiently organize your data collection and analysis to create and sustain winning strategies.
THE STRATEGIC ANALYSIS CYCLE TOOLBOOK
How advanced data collection and analysis underpins winning strategies Data has become a dominant factor in today’s business environment. This is an authoritative and practical guide for analyzing business data, to enable managers and companies to develop successful business strategies. Written by a leading practitioner, the book provides a series of tools and methods for analysing data and contributing to the success of the company. Applying such tools will result in solid analyses of the business environment, that will contribute to better designed strategies and the company’s strength in the marketplace.